Chad Oppenheim operates at the forefront of a new way of thinking about design—one that moves beyond aesthetics into strategy, experience, and impact. His work spans some of the most ambitious and complex environments on the planet, from remote desert terrains in Saudi Arabia to fragile coastlines and dense urban conditions, where every decision must reconcile vision with reality, and ambition with responsibility.
At the Aspen Business Luncheon, Chad will challenge conventional thinking about how we build, lead, and create. Drawing from projects like Desert Rock—where an entire resort is carved into a mountain—he will reveal how the most complex constraints can unlock the most powerful ideas, and how clarity emerges not from excess, but from precision and restraint.
We are entering an era dominated by the artificial and the virtual—yet the physical world has never mattered more. Chad’s work is a call to return to what is real, human, and enduring. It is about creating environments that heighten awareness, deepen connection, and fundamentally improve the way we live.
This is not just a conversation about architecture. It’s about a shift in mindset—how to operate within complexity, how to align innovation with responsibility, and how to create work that truly belongs to its time and place.
For leaders across industries, this is an invitation: to think differently, to act more intentionally, and to build a future that is not only advanced—but deeply, meaningfully human.
MEET YOUR HOSTS
Bryan Welker PRESIDENT WDR ASPEN
Bryan Welker is the President, Chief Revenue Officer, and Co-Founder of WDR Aspen. He founded the agency in Aspen in 2002 with a single client and no employees. In 2021, Bryan partnered with Olivier De Ridder to further expand WDR Aspen’s reach and capabilities, growing it into a powerhouse full-service marketing agency that now serves nearly 100 clients nationwide with a team of over 50 full-time professionals, solidifying its reputation as the go-to agency in the Roaring Fork Valley and beyond.
TONY SHERMAN TERRAPIN INVESTMENTS
Tony first moved to Aspen in 1989 after college and worked many jobs, including as a server at Shlomo's and the Little Nell. After moving to San Francisco and becoming a self-storage and hotel investor, he moved back here to raise his family, and his kids have gone through the Aspen School system. Tony has owned several hotels on the Western Slope, including the Maxwell Anderson in Glenwood Springs. He is currently on the Board of Habitat for Humanity and has served on several other local non-profit boards. Used to be a server when these luncheons were held at the Little Nell and looks forward to bringing this local connecting event to Aspen with Bryan.
FeaturinG Chad Oppenheim
Join us for an exclusive lunch with visionary leaders.